COMING UP IN THE SUMMER 2009 ISSUE ...

Getting the Girl
Hooking up with local women's riding groups makes great business sense for dealerships.

Women's Market
Female riders make up a huge share of new market growth. It's just about knowing what they want.

Departments & Columns
As usual, our editorial line-up will include industry news, market statistics, recalls from Transport Canada, product news In the Dirt and On the Road and shop safety advice. Also, our department writers will continue to keep you up-to-date with advice and information to help you improve your operation.

If you have new product news or other important information please email Jessica Krippendorf, Editor, at jkrippendorf@pointonemedia.com or for information on advertising contact Greg Lewis at 1-800-474-1132 glewis@pointonemedia.com