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Joe Perraton
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Home->November/December 2007

It ain't easy being green. Or is it?

Kermit the Frog obviously never made a living selling powersport vehicles. If he had, he would have thought twice about crooning his "It ain't easy being green" anthem and capitalized on the potential of green marketing. Stringent changes in government policy, a more savvy consumer and the skyrocketing price of gas are all leading the world in an environmentally conscious direction and there's no reason powersport dealers can't ride the lily pad too.

Safety First