Winter 2010
2010 Industry Outlook
Up, up, and away! The light at the end of the tunnel is getting brighter for Canadian powersport dealers.
Consumer Trends for 2010
Following 2009's global economic recession, consumers are ready to reset and start fresh for 2010.
Going For It
British Italian Motorcycles finds a way to thrive in tough economic times: go big by focusing on the small stuff.
Editorial Comment
Cruising into 2010
Female Factored
Women thrive in community
In The Dirt
Shop Charger From Optimate
IMMI Introduces Cargobuckle Flush Mount System
Race Tech Releases New Shock Spring Compressor
Race Tech Offers Replacement Shock and Linkage Kits
Risk Racing® Palm Protectors
Industry News
Environment Canada Will Meet With The Industry
Leatt Corporation Gets Abritration Award
MOTORESS Becomes Charitable Partner of 'Look Good Feel Better' to Support Women With Cancer
Executive Committee Recognizes MMIC and COHV President, Bob Ramsay 25 Years of Service
International Women Riders Conress And Festival Inaugural Canadian Event
Industry Watch
Optimism on the books for 2010
New Media
Life in the cloud
On The Road
Alpinestars Releases Messenger Waterproof Jacket
Draggin Jeans Knee Guards - Comfort, Freedom, and Protection in One Neat Package
Cleaners Extend Reach Into Accessories Market
Ducati Introduces New 2010 Apparel and Accessories Collection
Snap-On Adds Epiq To Website
Willie & Max Black Jack Series Traditional Bags
Zamp Racing Announces New Models FS-2 And FS-4
Kimtek Introduces New MEDLITE™ MTB-10 Skid Unit
Safety First
The ABCs of fire extinguishers