Ducati North America has announced its plans to push its Canadian market forward beginning in early 2009. As Ducati organizes its agenda for the upcoming motorcycling season, it will focus Canadian resources on supporting the growing dealer network; switching tactics from its 2008 participation in the Parts Canada Canadian Thunder Superbike Series.

Ducati will continue to develop its Canadian business with three new destination dealerships opening in 2009; located in Montreal, Toronto and Laval. Ducati’s investments is part of a growing retail design program that was introduced by Ducati North America in 2007, with the 2008 Dealer news Grand Prize winner, Erico Motorsports of Denver, Colorado.

“We are thrilled with the success the NCR Ducati team had this year, and are even more excited about the ambitious new projects going on with Ducati’s Canadian dealerships,” said James Viola, marketing director of Ducati North America. “The commitment being made by dealers in new stores underscores the confidence in the brand. We will continue our racing efforts in the United States in 2009 and will be making a formal announcement regarding our direction.” For more information visit <www.ducatiusa.com> 