As you’ll see in this edition of Canadian Powersport Trade, we’re featuring a great article on body armor which I’m sure you’ll find both interesting and helpful. Not only are we going to showcase some of the products available on the market today but we’ve included some really interesting statistics and comments from manufacturers that may help you educate your clients on how to reduce inury in the event of an accident.
No one will ever dispute how important rider safety is and that all riders, no matter the vehicle, should be outfitted with the proper safety apparel and equipment. As individuals it’s a concept that is easy to understand but what does this whole issue of rider safety mean to the business of powersports?
First of all, let’s talk about reputation. Being a good “corporate citizen” is important to you as a business, and to the industry as a whole. As we all know, there has been growing concern regarding powersport safety so everyone from manufacturers to dealers needs to be singing from the same song sheet and promote safe operation of vehicles and the use of rider safety gear.
Crashes happen, it’s fact. As they say it’s not a matter of if, it’s when. Your clients need to be prepared and they look to you for your expertise and advice on what products they need. This means each person on staff needs to have good product knowledge and know about developments in technology and design as they happen. When you get new products into the shop take the time to show everyone on staff what the product is and what the features and benefits are. Let’s face it, education equals sales. Having this type of product knowledge will mean your staff will have the expertise to update your clients with the latest developments in safety gear each time they come in to shop and may result in some extra revenues.
Let’s not forget that this product knowledge will assist your staff in giving your clients the quality service that they deserve.
In a world of impersonal transactions and “fast food” customer service, consumers make note when they have a positive experience where genuine interest is taken in them and not just their wallet. Excellent product knowledge
in combination with you customer service program will no doubt create an increase in customer retention.
And last but certainly not least, we all want to see our customers and friends returning to your shops. There’s so many stories that have yet to be told and rides left to plan - it just wouldn’t be the same without those special people.

CPT